Before setting up Searching for Profit Amanda was Director
of Research for a leading Search Engine Optimization firm.
She brings to Searching for Profit over twenty years of experience as a
communications, sales and business strategy consultant, and ten years as a Web
marketer. Amanda has developed for clients award winning print, web, training
and presentation media. Visitors to searchingforprofit.com and clients can
expect this site and their engagements to reflect the depth and diversity of
Amanda’s creativity and expertise enabled her to develop patent
pending language-based analytic tools and methodologies to support
search engine marketing campaigns. She is a renowned expert on blogs, podcasting,
and the language and psychology of search. The clients she
has worked with include 3M, Sharp Electronics, Medtronic, Mercedes-Benz and
Washington Mutual, to name just a few.
She was also previously associated with Chi Systems, Ann Arbor, Michigan,
a health care consulting and publishing group where she was the associate
editor of Health Care Strategic Management and Hospital Materials Management,
two monthly health care management and strategy journals.
Amanda is the author of two books and has written feature
articles for over thirty magazines and journals. Her most recent book is Business
Blogs: A Practical Guide, co-authored with Bill
Ives. She is currently working on a
workbook to accompany this guide.
Amanda is a sought-after presenter and a recognized industry
thought leader. She has appeared regularly as a speaker at
Search Engine Strategies and DMA/AIM’s Net.Marketing,
Annual and Multi-Channel Marketing conferences and serves on
DMA’s Search Engine Marketing Council, of which she is the past
2003 she developed and presented a course on search engine marketing for
Mal Watlington is a management consultant to senior leadership around the world. His experience as an Organization Development and Human Resources executive for global manufacturing and technology companies, and leadership of organization-wide transformation projects as a Principal and Associate Partner CSC Index and Accenture LLP, brings a thoughtful, yet action-oriented, perspective to complex business problems. As a consultant he has enabled client organizations in pharmaceuticals, financial services, public utilities and the staffing industry to transform their organizations for improved top line and bottom line results.
Today Mal is President of City Square Consulting, Inc., a specialty consulting firm focused on the achievement of superior financial performance through market focus, competitive responsiveness and workforce potential realization. During sharply focused engagements, he helps client organizations select the right markets in which to compete, optimize their sales processes and remove the barriers that prevent their employees from achieving success. He is a frequent public speaker at national industry conferences, and has run workshops on organizational performance improvement in the US, Europe and Australia.
Getting the R in ROI from Web-Generated Leads Connecting the dots between online conversion success and offline sales processes is key to real business success. City Square offers some solid suggestions for keeping the connection viable.
Do All Good Leads Become Sales? Organizations need to be clear about how they evaluate lead generation success. In some, leads must convert to sales to have any value; in others, its a different story.