Leadership - Experience - Imagination - Integrity

Amanda Watlington, Ph.D., APR - Chief Executive Officer

Before setting up Searching for Profit Amanda was Director of Research for a leading Search Engine Optimization firm. She brings to Searching for Profit over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer. Amanda has developed for clients award winning print, web, training and presentation media. Visitors to searchingforprofit.com and clients can expect this site and their engagements to reflect the depth and diversity of Amanda’s experience.

Amanda’s creativity and expertise enabled her to develop patent pending language-based analytic tools and methodologies to support search engine marketing campaigns. She is a renowned expert on blogs, podcasting, and the language and psychology of search. The clients she has worked with include 3M, Sharp Electronics, Medtronic, Mercedes-Benz and Washington Mutual, to name just a few.

She was also previously associated with Chi Systems, Ann Arbor, Michigan, a health care consulting and publishing group where she was the associate editor of Health Care Strategic Management and Hospital Materials Management, two monthly health care management and strategy journals.

 Amanda is the author of two books and has written feature articles for over thirty magazines and journals. Her most recent book is Business Blogs: A Practical Guide, co-authored with Bill Ives. She is currently working on a workbook to accompany this guide.

Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Direct Marketing Association (DMA), the Web Analytics Association (WAA),  the Public Relations Society of America (PRSA) and has an APR accreditation.

Amanda is a sought-after presenter and a recognized industry thought leader. She has appeared regularly as a speaker at Search Engine Strategies and DMA/AIM’s Net.Marketing, Annual and Multi-Channel Marketing conferences and serves on   DMA’s Search Engine Marketing Council, of which she is the past co-chair. In 2003 she developed and presented a course on search engine marketing for DMA/AIM.

Amanda can be reached at Amanda@searchingforprofit.com

Mal Watlington, President


Mal Watlington is a management consultant to senior leadership around the world. His experience as an Organization Development and Human Resources executive for global manufacturing and technology companies, and leadership of organization-wide transformation projects as a Principal and Associate Partner CSC Index and Accenture LLP, brings a thoughtful, yet action-oriented, perspective to complex business problems. As a consultant he has enabled client organizations in pharmaceuticals, financial services, public utilities and the staffing industry to transform their organizations for improved top line and bottom line results.


Today Mal is President of City Square Consulting, Inc.,  a specialty consulting firm focused on the achievement of superior financial performance through market focus, competitive responsiveness and workforce potential realization. During sharply focused engagements, he helps client organizations select the right markets in which to compete, optimize their sales processes and remove the barriers that prevent their employees from achieving success. He is a frequent public speaker at national industry conferences, and has run workshops on organizational performance improvement in the US, Europe and Australia.


Mal can be reached at malw@citysquareconsulting.com or 617-901-5860



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City Square Thought Leadership

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