Searching for Profit is a marketing consultancy focusing on the
interaction of the consumer with businesses using search engines, social and
new media to deliver their message. In
essence, it’s about the “new marketing,” which harnesses new tools and
approaches to draw customers into long-term relationships with your business.
Getting the attention of the right people, and holding their
attention until they take positive action has become significantly more complex
in a digital landscape filled with attractive offerings and options. Successful conversion, be it a lead, enrollment
or sale, increases dramatically when the online marketer has provided the
consumer precisely the information desired at each phase of the buying cycle.
To get results, the marketer must possess an in-depth knowledge of consumer
behavior and the language of searching and buying. Searching for Profit helps
businesses navigate the changing media landscape.
It all begins with traffic . . . the right traffic. The
experts behind Searching for Profit can help you develop a strategy for traffic
growth, and then help you select the keywords and create the messages that you
need to keep potential customers coming to your site. They provide guidance in
avoiding technical missteps that create barriers between you and your desired
audience. And they help you to make
decisions that will distinguish your site from those employing questionable
Recent Searching for Profit Engagements:
New media strategy development for a global
Audit and strategic guidance on organic search
for a global auto company.
Site visibility improvement project including
keyword analysis for a Fortune 500 global manufacturing conglomerate.
Strategy development for a furniture
manufacturer shifting from traditional to online marketing.
Development of launch strategy and management of
a business portal for a software developer.
Web strategy and performance improvement for
online retailers in the fashion, restaurant supply, trade merchandise,
Web traffic and conversion analysis for a major
not-for-profit organization specializing in fundraising activities.